2023 BMW M3 and M4 ’50 Jahre’ celebrate half a century of M cars

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  • BMW M celebrates its 50th anniversary with the “M 50 Jahre” special editions
  • M4 limited to Europe and “selected sales regions”, M3 for North America only
  • No confirmation of Australian sourcing

BMW offered customers the opportunity to purchase two limited-edition models to celebrate 50 years of its M division, launching the M3 and M4 “M 50 Jahre”.

Based on its popular M3 sedan and M4 coupe, BMW’s 50 Jahre Pack is available internationally on six-speed manual and eight-speed automatic variants of each model, featuring the BMW’s twin-turbo straight-six engine. 3.0 liters developing 375 kW / 650 Nm. the outputs are always sent to the rear or to all four wheels.

However, the cosmetic changes for each of its special edition offerings change depending on the market.

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Europe and “other selected sales regions” are offered the M4, with the half-century celebration variant gaining “Edition 50 Jahre BMW M” door sill panels, a metal plaque on the center console and embossing on the seats.

Exterior finishes include Carbon Black, Macao Blue, Brands Hatch Grey, Imola Red and San Marino Blue, all of which can be paired with a set of M forged wheels – measuring up to 19 inches at the front and 20-inch rear – in Orbit Gray or Matte Gold Bronze.

The 50-year anniversary coincides with the Chinese Year of the Tiger, inspiring the market to offer a choice of Fire Orange and Stratus Gray paint colors, exclusively to match the Orbit Gray and Golden Bronze rims respectively.

BMW M 4 50 years 5 years

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For North America, US and Canadian buyers are entitled to the M3 sedan, limited to a total of 500 units with a range of colors reminiscent of some classic BMW models – techno purple (E36), Interlagos blue (E92), fire orange (E92 M3 GTS) – and a number of M finishes such as vermilion red and limestone grey.

All of these cars will feature the same interior treatment as the M4 and will be available with Orbital Gray wheels, but the addition of a carbon front splitter, rear spoiler and carbon tailpipe trim/ titanium distinguishes it from the coupé.

BMW Australia has not confirmed whether the limited-edition models will arrive on local shores, although it has locked down the launch of the hard-core M4 CSL – on sale from $303,900 before road charges.

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