A glimpse into Shenzhen’s cultural creativity at its Reading Month event

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Shenzhen, china, November 24, 2021 / PRNewswire / – Two Chinese cities recognized by the UNESCO Creative Cities Network met and merged in a recent interdisciplinary exchange. The event on the theme “When Design City meets City of Literature: intercultural dialogue between Shenzhen and Nankeen“, a flagship activity on the sidelines of the 22nd month of reading in Shenzhen, shows how Chinese cities have remained committed to fostering social development through innovation.

Shenzhen Reading Month has been an annual event held in November since 2000, making it one of the that of Shenzhen ten cultural brands that shine and create a climate conducive to reading, according to the Shenzhen Reading Month organizing committee. In 2013, UNESCO appointed Shenzhen a global model for the promotion of reading. From 2020, Shenzhen had dominated the country in the annual number of books purchased per capita for 30 consecutive years, according to media reports.

Shenzhen, a young city of immigrants, however, cultivates its distinctive cultural and literary resources, said Bi Feiyu, writer and professor at Nankeen University.

While developing its distinct cultural identities, Shenzhen embarks on a journey of discovery that excitingly invites beautiful traditions from around the world, given its lack of cultural heritage compared to historic cities. Among the activities of the Shenzhen Urban Culture Menu that the metropolis has deployed since 2017, two thirds have a global reach. In addition to learning about and cultures from overseas, the city has also enriched itself by inaugurating the National Book Release Center, an inspiration from Shenzhen Publishing Group. In addition, the publisher has integrated promotion and marketing resources and brought together top publishing elements, seeing bestselling books published for the first time in Shenzhen in a way that practically breaks the model dominated by Beijing and Shanghai.

The National Book Release Center has established a strategic cooperative relationship with the Publishers Association of China, more than 30 Chinese publishing agencies and more than 20 physical bookstores in Guangdong, Hong Kong, and Macau, as well as new influential media platforms, noted Qiu Gan, vice general manager of Shenzhen Publishing Group, adding that the best new books will be selected for publication and promotion.

With a cultural vitality extracted from a dynamic market, the city of design, from China recognized for the first time by UNESCO, is moving towards a more creative hub for innovation and startups. Its graphic and packaging design and decoration sectors, inspired by their counterparts Hong Kong at the start of reform and opening up, flourished with the city’s economic boom. And it is market forces that are constantly driving the transition.

In 2020, that of Shenzhen GDP amounted to 2.76 trillion RMB, with disposable income per capita exceeding 64,000 RMB. Such a massive consumer market, as well as the resulting demands, have helped to revitalize and modernize the cultural sector. On the sidelines of this year’s Reading Month event, a crowded Shenzhen Book Fair illustrates the critical impact of urban culture on innovation and creativity.

Speaking of feelings about intercultural dialogue, Feng changhong, president of the Shenzhen Industrial Design Profession Association, believed that real-life observations and love are a springboard for creativity and inspiration, and that literature is about people who use the written language as a means of expressing their real life and emotions, while design means bringing those feelings to life with amazing color combinations and sophisticated techniques. That being said, a competent designer can be inspired to produce a sketch simply by an image of literature, a testament to how literature and design can be a great source of inspiration to each other, a added Feng.

Shenzhen promotes a literary and artistic atmosphere for the general public with the beauty of design. This means that the immersive cultural experience is no longer a privilege for the elegant seated in an opera house. Instead, the society-wide cultural campaign enabled ordinary people to experience a sense of arts and literature from buildings of various styles, such as city parks, street corner sculptures. and themed cafes. What impressed Bi the most, in his words, is that Shenzhen becomes more and more attractive. “The well-designed city as a whole always puts people first, as evidenced by the friendly designs you see everywhere. It shows the aesthetic features it has to offer and embodies a spirit of humanity, ”said the Nankeen writer.

Design, according to Feng, reveals the fundamental culture of a city and develops its uniqueness over time. It is only when its design is deeply connected with economy, culture and urban landscape that the city of design can be deserved.

SOURCE The Shenzhen Reading Month Organizing Committee

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