Caring Senior Service celebrates franchisees at its annual conference


“Our franchise owners are the backbone of our success and setting aside this time to honor them and provide them with the tools they need to grow is absolutely critical,” said Caring Senior Service Founder and CEO. jeff salter. “This convention is not only a chance for us to kick off as a corporate family and salute our exceptional franchisees, it’s also an opportunity to network, learn from each other and plan ahead. moving forward to achieve our goals for the coming year.”

The highlight of the conference, held this year at Dreams Macao Beach Punta Cana, is the announcement of the Hedgehog Award, which is given to the franchisee who most embodies the spirit and entrepreneurial spirit of the Caring Senior Service methodology.

This year, Rick and Kathy Casey of attentive senior service from North of Houston, received the award, which is named after the age-old fable “The Fox and the Hedgehog.” In the fable, the fox uses various methods to avoid predators, while the hedgehog curls up – a unique but proven mission – to repel them.

“The Fox can be a complex thinker, but the Hedgehog has the ability to focus on a single path to excellence,” Salter said. “Like the hedgehog, Rick and Kathy Casey are people with big ideas. They know the value of their decisions and work confidently on their path to success.”

In addition to the Hedgehog award, Caring Senior Service presented the following awards at the awards ceremony:

  • Shakin’ the Bushes Award (Awarded to the franchise location with the most referrals from referral sources): Andy Gillen of attentive senior service to corpus Christi
  • Prices Enter them (Awarded to franchise location with most new customers admitted): Delia Sousa of attentive senior service to Northeast Dallas
  • Voices of Caring Award (Awarded to the franchisee who best sets the tone for the Caring Senior Service brand): Cindy Sheller of attentive senior service from Northeast of Tucson (Arizona).

In addition to these awards, 21 Caring Senior Service locations were admitted to the Circle of Champions after meeting certain financial criteria, and six of those locations were also recognized for achieving these goals for all of 2021. Several offices in franchise were also honored for other financial criteria. success and impressive sales in 2021.

For more information about Caring Senior Service, please visit their website at

About Caring Senior Service
Caring Senior Service is a non-medical home care services company based in San Antonio, TX. Founded by CEO jeff salter in 1991, the company helps the elderly, the disabled and any adult who needs help with everyday tasks such as washing, shopping and preparing meals. After adding locations throughout Texas in the 1990s, the company expanded its reach through franchising in 2002. It now has nearly 50 locations in United States. His non-profit “Close the Gap in Senior Care” program began in 2021 to raise awareness of neglected and underserved aspects of senior care. This program was started when Salter rode more than 9,000 miles on an e-bike to every Caring Senior Service location nationwide to educate seniors about home modifications needed to avoid fall hazards. For more information about Caring Senior Service, please visit their website at

Heather Ripley
RP Ripley
(865) 977-1973
[email protected]

SOURCE Caring Seniors Service


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