Taiwan phone sales fall again in March

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Handset sales in Taiwan declined further due to a lack of deadly 5G apps and a spike in COVID cases, market sources said. Handset shipments in the Taiwanese market fell to 380,000 units in March, the lowest in 2022, as end demand remains weak and iPhone 13 Pro Max shortages persist.

Shipments in April are expected to remain stable, the sources said.

However, some Android handset vendors still reported increased sales amid sluggish demand. Samsung Electronics’ S22, A52S and A53 smartphones have seen strong sales in recent months, boosting Samsung’s market share to over 30% from 23-25% previously.

Sources predict that Android smartphones will likely take market share from iPhones, as Apple’s supply is insufficient.

Samsung plans to continue adding high-end features to mid-range models to promote sales in low-end to mid-range segments with better cameras and longer battery life. Its new M53 5G model uses a 108-megapixel rear camera, a 6.7-inch screen and a 5,000mAh battery.

Chinese vendors Xiaomi and Oppo are also seeing increased handset sales in Taiwan. Oppo now has the third-largest market share in Taiwan, after Apple and Samsung. Oppo recently launched its latest flagship Find X5 Pro in Taiwan, with a price tag of over NT$30,000 (US$1,023).

Xiaomi’s 12 series handsets saw strong sales soon after their launch.

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