Tourism authorities launch local KOL training camp
The Macao Government Tourism Board (MGTO) has launched a “training camp” for Macau KOLs, with an emphasis on promoting tourism.
A Key Opinion Leader (KOL), sometimes referred to as an influencer, is a member of a community whose expert advice – usually provided through social media platforms – is respected by others in their field or by followers. .
The plan will include a talent sharing session, content creation training camp, and video competition for camp interns, with applications open from 12:00 p.m. today (Thursday) with limited quotas available on the site. on a first come, first served basis.
The content creation training camp will be open to Macau residents aged 18 and over, with tourism industry professionals – especially tour guides – preferred.
The “workshop” will be coordinated by the Macau Live Streaming Association, led by famous local MC José Rodrigues Chan.
The initiative will be the subject of a launch ceremony during the 9th edition of the Macao International Travel (Industry Expo) on July 11, with a training camp held at the Macao Young Entrepreneur Incubation Center on 7, 8, 21 and August 22.
Professionals from the mainland network company named Miracle Top and the Macau Live Streaming Association will be instructors at the camp, providing basic knowledge to advanced skills, instructors will share with trainees an introduction to Douyin and the know-how of gain fans, to improve their skills in producing and promoting short videos.
Interns who achieve 75 percent attendance are eligible to enter the video competition. Participants can produce and broadcast two short videos on Douyin between August 15 and September 6.
“The judging criteria include the following two categories: platform data and jury assessment. Judged on the level of popularity of their applications, relevance to the theme, creativity, filming skills and other aspects, ten outstanding creators will be designated as “Macao Travel KOL” and will receive an honorary certificate of “Creators of exceptional content on tourism, ”the MGTO added.
The list of winners will then be unveiled on September 27, World Tourism Day.
The activities will be conducted in Chinese.