Visual effects teams flock to a new location

0

Overview of the Shenzhen-Hong Kong International Postproduction Base in Longgang, Shenzhen, Guangdong Province. [Photo by Liang Xiashun/For China Daily]

Greater Bay Area offers new opportunities, competitive advantages

A growing number of visual effects artists are heading to the Guangdong-Hong Kong-Macao Great Bay region, eyeing the region’s competitiveness in film technologies and facilities, political support, and marketing. market scale.

Hailing from Beijing, Shanghai and other countries, the artists use southern China as a springboard to seek work in the country’s vast film industry.

The Grande Baie region is also home to large film and entertainment companies expanding their business, veteran actors pursuing career development, and several film locations and facilities. The region also enjoys abundant political support for the film and television industry.

Guangdong Province, which has around 600 film and television companies and the largest number of movie screens in the country, has been China’s largest film market in terms of box office revenue since 2001.

With new developments in investment, film shooting, production and promotional work, it is hoped that a complete industrial chain can be established in the region.

Industry figures also expect the region to become China’s answer to the Canadian city of Vancouver, “the production backyard” for Hollywood, and a rival film production hub. with Beijing and the Yangtze River Delta.

Since 2008, the Chinese film industry has grown rapidly, with box office revenue increasing by 35% on average each year, reaching 64 billion yuan in 2019.

With increased investment and technological advancements, visual effects have become a key selling point, with a growing number of sci-fi and animated films featuring this technology, including Monster Hunt, The Wandering Earth and Ne Zha, have achieved great success and the first place in the box. Office.

Driven by this flourishing market, Nie Huajun, a veteran Beijing-based television visual effects artist, arrived in Shenzhen, Guangdong, in 2007. He founded LOCATOR VFX in 2017 to produce film visual effects with a group of friends returning from overseas.

Nie said that over the past three to five years, more and more people have taken a similar path to explore opportunities in the Grande Baie region. Several teams from South Korea, Beijing and Hong Kong, all leading industry sites, have successively started operating in Shenzhen.

The Shenzhen-Hong Kong international post-production base in Longgang, which was set up this year, has attracted more than a dozen teams, and that number is expected to rise to 30 after the completion of its second phase, according to Nie. , which helped launch the base.

New visual effects companies have also sprung up in other cities in the Great Bay region, such as Guangzhou, Jiangmen and Foshan in Guangdong, Nie said, adding that the region has around 30 companies in this area. type.

He is not surprised by the latest developments in Shenzhen, as since the turn of this century, the city has been one of the cradles of mainland China for visual effects, benefiting from its geographic proximity to Hong Kong, an international hub. of film production.

By the time, Hong Kong had developed a relatively mature visual effects industry, producing a series of eye-catching blockbusters such as Shaolin Soccer and Kung Fu Hustle.

To expand the market, Hong Kong collaborated with the mainland to produce Storm Rider Clash of the Evils, a martial arts animated film based on the city’s hit comic series Fung Wan in the 1990s.

With collective expertise, the film, which took five years to produce and was released in 2008, grossed around 33 million yuan at the box office and broke many domestic animated film records. However, he did not make a profit, because it cost 70 million yuan.

A company with an interregional team of 70 people was formed in Shenzhen around 2007 to produce visual effects for the film. The team, which included Nie among the country’s top talent in this field, came from Hong Kong, Shanghai and Beijing.

Share.

Comments are closed.